Field notes
What we learn building websites, AI systems and visibility for real businesses. Written from real client work, with sources cited.
An AI assistant takes over inquiries, quote drafts, missed calls and reminders. Harvard research shows that responding within the first hour makes an inquiry almost seven times more likely to become a deal. Here is when a rollout pays off and when we advise against it.
The sources cited in Google's AI answers change on average every 2 days, and the click on the first result has dropped by 58 percent. Here is what a monthly SEO report should say in 2026 and which line items are leftovers from 2019.
Website builders from €0 plus a subscription, freelancers from €300, agencies from €500 to €1,600 and up. What actually drives the price, which costs the quotes leave out, and when an expensive site is money wasted.
Three tricks sold as the path to citations in ChatGPT and Google AI: llms.txt, schema 'for AI', and FAQ rich results. By Google's guidance and Ahrefs research, none of them does what it promises.
We asked ChatGPT, Google AI Mode and Perplexity the same questions about 20 Slovenian businesses. Google AI recommends 65%, ChatGPT 30%, Perplexity in between. Here is the ranking and the visibility table.
We counted the 464 sources AI engines cite when recommending Slovenian businesses. Directories are the largest group. Here they are by citation share: Mojmojster, Primerjam.si, Moja dejavnost, Omisli.si.
We took 20 businesses from the first page of Google and asked AI search engines who they recommend. A third of the businesses are invisible, a quarter described misleadingly. Here are the numbers from 89 queries.
